LABEL ISHANA is for the woman who is subtle yet assertive. The organic nature of the pieces sets a tone of quiet confidence. Each piece focuses on being transformative with an underlying intention of standing out. LABEL ISHANA is strong yet versatile; like each woman who participates in our collection of classic and confident aesthetic. Our Styles are an exploration of bold simplicity – handcrafted with love.

Firmly believing in the philosophy of sustainability, each style in our collection is individually #handcraftedwithlove by our skilled artisans. This team of artisans have a sense of ownership in the brand and are invested in its beliefs.

Unlike most fashion brands, we don’t do several collections in a year. We create only two full collections because the process of weaving fabric by hand takes longer and needs more love and attention. The textile process has its own story and we don’t want to rush it. As such,each piece is crafted to reflect timeless style, carries the stories of all those who made it and will become an enduring part of your wardrobe.

All our fabrics are handwoven in either Phulia or Murshidabad in West Bengal. The embroidery on each garment is done by the skillful karigars of Ranihati. Each piece is then hand stitched in our workshop in Kolkata which follows the international standards of fair, ethical and responsible workplace conditions of the garment industry.

We at LABEL ISHANA want fashion to be a conscious choice, a statement, a lifestyle – one that provides joy to everyone involved!