ISHANA RAI SETHIA

An ardent ‘people watcher’ for many years, Ishana was always interested in the story behind someone or something and this is how LABEL ISHANA was born.

Ishana’s road to becoming a designer is rather different from most. After graduating from Georgetown University, Ishana worked as a recruiter in financial services for a number of years before moving to India and realizing that fashion is really her true calling. Born in Delhi and having lived in Sydney, New York, Hong Kong and Kolkata, Ishana is now based in Singapore. She is a bit of a wanderer and it is this story of being a dreamer and a doer, momentous yet constant, bold yet vulnerable that Ishana wishes to share through LABEL ISHANA.

When she visited the weaving and embroidery belts in Bengal, Ishana realized that there is a story to be told here and these craftsmen need a voice. And so it began, she started designing simple silhouettes for the ‘girl on the move’. Without any formal training in design or fashion, Ishana launched her debut collection at the India Story in 2016 to an overwhelmingly encouraging response.

LABEL ISHANA is the manifestation of Ishana’s many travels, her adoration for all the strong women in her life, her quest to find the perfect balance, her fascination with the generations of weavers and karigars in Bengal, her respect and curiosity for their craft and her pure love for fashion. With this label, Ishana hopes to tell their story and through their work, her’s too.

BIMAN DA
aka MASTERJI

perfectionist king of pattern making

SHIBNATH

creative superstar and lead embroidery magician

MRINMOY

lead to-do list maker slash head of production and sourcing slash the “all knowing and all watching” big brother and quality control maestro

ASHIS

master of tally and gatekeeper of all accounts

PRASANTA

slightly excel obsessed, in-house fedex and logistics captain

SOURAV
junior checking and quality guru

nothing misses his eye

SAGAR

jack of many trades and most resourceful checker in training

PRADIP
aka IRONMAN

rule #1: all styles must be perfectly ironed at all times

PRADEEP
sewing magician #1

mr. shy guy who loves his headphones and his juki machine

RAJJAK DA

wise man in the studio

RAMESHWAR

keeper of sanity and provider of chai to the masses

AYAN
weaving wonder boy #1

weaver of magic otherwise known as silk

SAHIB
weaving wonder boy #2

weaver of marshmallows otherwise known as cotton

SHAMAL DA
king of karigars

doer and curator of all things embroidered

  • nomadic
  • timeless
  • organic
  • handmade